First eye exam campaign still ongoing in Italy


With the “Save Your Sight” campaign, many ophthalmologists are offering their services free of charge to patients who have never been to an eye care specialist before

check-up_oculistico-web.jpgLet’s focus on prevention with the “Save Your Sight” campaign (“campagna Salva la Vista” in Italian). Promoted by the Italian Society of Ophthalmology (SOI), the International Agency for the Prevention of Blindness-IAPB Italy and the “Insieme per la vista” Foundation (Together for Sight), this initiative also continues early in 2019. You can book your first eye exam free of charge on a first come first served basis by contacting one of the ophthalmologists participating in the campaign directly. This opportunity is reserved only to people who have never had an eye examination before (available in Italy only).

The campaign – which was launched in 2018 on World Sight Day (celebrated on the second Thursday of October every year) – aims to raise awareness on the importance of prevention. To have your eyes examined, you just have to contact one of the more than 800 participating ophthalmologists featured in the list linked below.

Dr. Matteo Piovella, President of SOI, stated:

We have outstanding potential and skills, which we can put at the service of citizens, and even more so, of those people whose sight can be saved with our help.


Free eye exams in schools with “Keep an eye on the children” campaign


The prevention campaign continues in primary schools and in nurseries: the aim is saving the sight of the little ones

bambn-check-up_oculistici-web-ok.jpgA mobile ophthalmology unit, a specially equipped campervan, is taking care of the sight of children aged from 3 to 11 years old, with a “hero” present on board: The “hero” is the ophthalmologist, a professional figure who is fundamental from an early age.

This campaign, which offers free eye exams in schools attended by very young students, was devised by the International Agency for the Prevention of Blindness-IAPB Italy and reaches many different locations.

Noble goals

These eye exams, previously carried out in nurseries, have been extended since 2013 to primary schools. The main purpose of this initiative is to preserve eye health through an early diagnosis, thus preventing many eye diseases.

Thanks to this campaign, thousands of young people have been examined. In just three years, Keep an eye on the children (“Occhio ai bambini”) has led to over 15,000 eye check-ups for children attending nursery schools in over 50 Italian provinces. According to data collected in twenty cities (7,754 visits), eye disorders affect about 6% of children aged between 3 and 6 years old; in this case further clinical exams are necessary.


The most common refractive error that was identified is hypermetropia, but astigmatism, strabismus and myopia may also be present. During the prevention campaign, which has been ongoing for several years, ophthalmologists examine children free of charge on board the ophthalmology unit. This way they can promptly identify any eye disorders and diseases, which otherwise could irremediably compromise the development of the visual apparatus such as, for example, the lazy eye. Parents should also monitor their children’s habits: they should not watch TV or a screen from a close distance, nor should they have a bad posture. An eye examination is important not only after birth, but also before starting compulsory schooling.


The “Keep an eye on the children” campaign is replicated periodically and has been held in a vast number of Italian cities.

In 2019 the campaign is scheduled in Enna (7-11 January), Trapani (14 January-1 February), Terni (late January-February), Isernia (from 4 to 24 February), Palermo (3 weeks in March-April). In 2018, the campaign was held, in the province of Isernia (from February 19 to March 2 and from March 5 to 13), in Bari (February 26-March 26) and in the Metropolitan Area of Naples (19 February-mid-March). In Arezzo the campaign took place, with some off days, from February 27th to March 15th. In Grosseto, from February 12 to March 30 (also in a discontinuous way). In Calabria the campaign took place in Reggio (20 March-7 April), Crotone (9-21 April) and Vibo Valentia (19 April-7 May 2018), while it was held in the province of Messina from 3 to 25 May 2018. Another noteworthy event was that in the province of Venice (Istituto Comprensivo Statale di Dolo), which started on Tuesday 8 May and ended on Friday 25 May. The campaign also took place in Palermo (from 7 to 11 May, from 16 to 18 May) and in Pavia (28 May-20 June).

Open your Eyes on Sight

Locandina della campagna Apri gli Occhi

The campaign is now addressed to teachers and is based on a digital platform that allows participation in an annual competition

An educational campaign on sight is currently experiencing a fresh start thanks to an online digital version, which is different to the previous one. The project “Open your Eyes!” (“Apri gli Occhi!”) in fact, continues also in the 2018-2019 school year with an innovative formula: everything now takes place on a multimedia platform geared towards teachers (take part in the competition). Primary school students and children from the final year of nursery school can watch an educational cartoon on a restricted website and answer a series of questions, led by their teachers. Thanks to this game-based training, they will learn a series of medical-scientific notions.


The initiative, which is promoted by the International Agency for the Prevention of Blindness-IAPB Italy, is geared towards school teachers: it aims to involve mainly children aged from 5 to 11 years of age, in order to teach them about sight disorder prevention through entertainment and healthy competition (a prize competition). On February 5th 2019 the prof. Filippo Cruciani – ophthalmologist consultant of the National Centre – will answer the questions of the teachers during a webinar.


The “Apri gli Occhi!” initiative is entirely cost-free for users. Originally conceived together with the Ministry of Health, it was devised and promoted by IAPB Italy. The campaign is now run, thanks to CivicaMente.

In the past, between 2005 and mid-2014, more than 310 thousand students were directly involved – with a live educational show – in close collaboration with the local sections of the Italian Union of the Blind and the Visually Impaired. If we take into consideration also the first three multimedia editions, over a decade (2005-2017) more than half a million children hailing from 1,438 schools participated in the initiative.


The “Apri gli Occhi!” campaign aims at safeguarding sight by seeking the direct involvement of young people and raising their awareness. The protagonist of the gags of an educational cartoon, is Bat, a shortsighted bat, who is the mascot of the entire campaign. All the characters – who are all animals – explain the importance of our eyes and of eye care.

A number of digital tools are also available as additional materials for classroom lessons. More specifically, the educational tools available to teachers and their classes free of charge are the DIGITAL LESSON (cartoon); the MULTIMEDIA TRAINING QUIZ; the PRIZE COMPETITION with TRIVIA QUIZ (at the time of writing the deadline for participation is April 30, 2019).

Thanks to a new educational approach, called Open Mind, the pupils are effectively involved, leaving them time to test their ideas, encouraging their cooperative learning and open discussion. The tool used is, in this case, a living book that provides different learning activities based on learning by doing in an amusing and practical horizon. A playful approach (gamification) allows, in fact, the use of elements borrowed from games in contexts of active communication. For example, participation in the Trivia Quiz game is possible at any time of day through a computer, tablet or mobile phone, always based on leisure associated with learning; in addition, a virtual meeting with experts is periodically planned to clarify all doubts.


The project was launched as a pilot in 2005 in 14 Italian cities (involving more than 100 schools and about 40 thousand students). In each institute a fun and interactive scientific educational live performance was staged for the first time, with real actors. The enthusiastic reception of the students, the appreciation expressed by teachers and parents, as well as the praise from local institutions, subsequently led to the implementation of a wider project.

In the 2014-2015 school year,an interactive whiteboard (IWB) was used in all Italian regions except Val d’Aosta: the show was viewed online. In three years (2014-2017) the students from a number of Italian schools were able to watch the same scientific theatrical show streamed online, also actively interacting with its protagonists thanks to dedicated videoconferences, during which they could ask questions and receive helpful answers.

Finally, a pdf booklet containing a series of recommendations for children’s eye health is also available (Italian version only).

Useful link: [Trivia competition (Italian version available)